Explore our Digital Marketing Courses

Master digital marketing online with our Best-in-Class digital marketing course.

Learn More About our Digital Marketing Courses

What is Digital Marketing?

What is a Digital Marketing course?

Why should you pursue a Digital Marketing course?

Specialization in Digital Marketing Programs

Types of Digital Marketing courses

Digital Marketing Course Syllabus

What is the admission process for joining a digital marketing course?

Growth of the Digital Marketing Industry

Who should enroll in a Digital Marketing Course?

What are the prerequisites for pursuing a Digital Marketing Course?

What are the Roles and Responsibilities of a Digital Marketer?

What are the salaries offered in the Digital Marketing domain?

Why should you get a Digital Marketing Certification?

Which skills will you learn with the digital marketing programs?

How do we stand out among other Digital Marketing Courses?

Will I get career assistance services with the Digital Marketing courses?

How to choose a Digital Marketing course?

Study Digital Marketing in India and Abroad

What is Digital Marketing, and why should you pursue it?

Tools you will learn in the digital marketing course

Why it is the best course in Digital Marketing?

Who should do a Digital Marketing Course?

What are the objectives of Digital Marketing?

What is Digital Marketing?
What is Digital Marketing?

Digital marketing is the process of using digital technologies to promote or market products or services. It can be done through various digital channels such as search engines, websites, social media, email, and mobile apps with a key objective to reach out to potential and current customers, build customer relationships, and increase sales and revenue. The key components of digital marketing include Search Engine Optimization, Search Engine Marketing, Email Marketing, Affiliate Marketing, Content Marketing, Social Media Marketing, and more. 

 

Digital marketing is a data-driven process. Marketers use data to understand consumers' wants and needs and then use digital channels to reach them. There is a constant need to test and adjust the campaigns to improve results in Digital marketing.

What is a Digital Marketing course?
What is a Digital Marketing course?

A digital marketing course covers online marketing principles, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media marketing. A digital marketing certificate course is a comprehensive and structured course that may include assignments, tests, and a final exam, and a qualified instructor usually teaches it. 

 

Marketing schools and universities typically offer online digital marketing courses that are self-paced, meaning you can complete them at your own pace. Not only this, but a digital marketing course with a certificate also includes case studies, assignments, and capstone projects that help students apply the taught concepts in real-world scenarios. This benefits them in their jobs and businesses. Earning a digital marketing course certificate also enables you to get a job or placement in the digital marketing industry.

Why should you pursue a Digital Marketing course?
Why should you pursue a Digital Marketing course?

The global digital advertising and marketing market, which was previously anticipated to be worth US$357.3 billion in 2020, is expected to increase at a CAGR of 14.9% from 2020 to 2027 and reach US$946.9 billion. The COVID-19 pandemic has compelled companies to minimize physical marketing activities, which has led to a significant increase in digital marketing activities. 

 

This is why you should pursue a digital marketing course:

 

  • Increase in Worldwide Digital Population: Global internet users are growing at an annual rate of nearly 5%, leading to an increase in the Digital population across the world. 

  • In-Demand Job: In 2021, LinkedIn lists Digital Marketing jobs among the top in-demand jobs based on Job listings. 

  • Plenty of Job Opportunities: In 2022, according to LinkedIn, there were 860,000 job openings for Digital Marketers globally.

  • Competitive Salaries: As per Glassdoor, An average salary package in the Digital Marketing domain is close to $100,000.

  • Multiple Career Paths: You can master various fields of Digital Marketing like Content marketing, Search Engine Marketing, Search Engine Optimization, Email Marketing, Influencer Marketing, etc., and become a versatile professional demanded by all employers today.

 

If all these reasons are good enough to secure a digital marketing career, then take the first step by applying for a digital marketing course. Enrolling in a program can get you skilled in content creation, digital advertising, or social media strategy.

Specialization in Digital Marketing Programs
Specialization in Digital Marketing Programs

Digital marketing courses generally include all the relevant topics necessary to gain expertise in digital marketing. However, if you want to specialize in a particular area or topic, you can take courses focusing on the topic you are interested in.

 

For example, you can choose a course based on social media marketing if you want to learn it. Similarly, there are courses based explicitly on email marketing, search engine marketing, content marketing, and several other topics in digital marketing. 

 

Here are the different digital marketing courses to specialize in a particular area:

 

  • SEO: Search Engine Optimization courses help you understand SEO's basics and how it works. There are courses for SEO like SEO strategies, SEO basics, and SEO for beginners that allow you to master SEO skills. 

 

  • Content marketing: In Content marketing courses, the learner can understand user behaviour and how to use appropriate content to make the most of digital marketing campaigns. You can start learning content marketing with Content marketing basics courses and then move towards advanced digital marketing courses for better understanding. 

 

  • Search Engine Marketing: Learn about paid ads, Google Ads, and Pay Per Click techniques in search engine marketing. These courses on SEM basics will help learners to understand the concept behind paid advertising.

 

  • Affiliate Marketing: These courses will help you emerge as an affiliate marketer and form a base for you to understand the idea behind this advertising concept. Learn from the introductory affiliate marketing courses and then get practical knowledge from the strategic digital marketing courses to understand it in detail. 

 

  • Marketing Analytics: Knowing how your content is assisting the business in generating sales and how consumers respond to it are key components of becoming an expert in digital marketing. By taking a marketing analytics course, you can better comprehend all the technical facets of marketing and learn how to track this information to enhance or create new ad campaigns.

 

  • Video marketing: Video marketing is one of the most powerful marketing tools available to businesses and individuals. It allows you to connect with your audience on a personal level, engagingly tell your story, and build trust and credibility. Most people don’t know how to produce quality videos that achieve their marketing goals. Video Marketing courses will teach you everything you need to know about planning, shooting, and editing high-quality videos that get results.

 

  • Social Media Marketing: Social Media Marketing course in digital marketing is one of the most popular courses among students. It helps students understand how social media marketing works and how it can improve businesses. The course covers all aspects of social media marketing, such as creating and managing social media accounts, creating content, and driving traffic to a website.

 

  • Email marketing: Email marketing is a form of direct marketing that uses electronic mail to communicate commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Email marketing is one of the most cost-effective marketing tools available. It is easy to manage, gives you complete control, and allows you to establish direct contact with your customers. Build customer loyalty and increase sales by email marketing with AWeber.

Types of Digital Marketing courses
Types of Digital Marketing courses

 

There are various types of digital marketing courses available to can choose from:


 

Full-Time Digital Marketing Courses

Part-Time Digital Marketing Courses

Online Digital Marketing Courses

Full-time digital marketing courses are full-fledged programs or courses that can run online or offline. The learner has to devote sufficient time to completing the course and earning a digital marketing certificate or degree. Such courses are available on Great Learning. 

Part-time digital marketing courses are for students, professionals, or executives who want to specialize in digital marketing and learn its concepts.  In these courses, the learner does not have to give their full attention to the course and can give partial attention to it instead. 

Online digital marketing courses can be part-time or full-time providing diplomas, certificates, or degrees in digital marketing from the comfort of your home. You can find these programs from premier institutes worldwide on platforms like Great Learning. 

Digital Marketing Course Syllabus
Digital Marketing Course Syllabus

The Digital Marketing course syllabus should ideally include theoretical concepts and hands-on exercises based on those concepts. This helps learners become masters of digital marketing. Check out the topics included in a digital marketing course:

 

Core subjects/modules

 

Marketing fundamentals- An ideal module for learning about digital marketing. Students here learn basic marketing concepts and learn about crafting marketing strategies. 

 

Digital Marketing Framework- The module is designed to set the base of the students for learning the digital marketing framework.

 

Building Digital Footprint- The module will provide an overview of developing digital properties and using them for business. Learners will learn about various tools and their walkthroughs for an effective digital marketing strategy.

 

Performance marketing- The module is about paid marketing, its tools, and walkthroughs of tools. Social media marketing is a part of this module. 

 

Search Engine Optimization- The learners will be enlightened about Search Engine Optimization and its use for different purposes in digital marketing. 

 

Mobile marketing- In this module, the learners will understand mobile ecosystems and various marketing tools like WhatsApp, voice-based, SMS, and more. 

 

Content marketing- Learn the art of storytelling in this module and understand how content plays a significant role in the success of digital marketing efforts. 

 

Analytics- This is an important part of digital marketing to measure the results of what has been implemented in the digital marketing campaign. Learn various strategies based on analytics in this module.

 

Campaign management- The module will develop an understanding of planning and executing digital marketing campaigns and measuring them. 

 

Hands-on Sessions/projects

 

In every digital marketing program, a practical session or a capstone project is included to offer practical understanding to the learners. It might contain a case study, a real scenario, or an industry project. 

What is the admission process for joining a digital marketing course?
What is the admission process for joining a digital marketing course?

Once you make up your mind to join a digital marketing course, you might have questions about the qualifications, prerequisites, eligibility requirements, and numerous examinations one can take to get admission to a course in digital marketing. These questions have all been addressed in this section:

 

Eligibility criteria for a digital marketing course:

You only need a graduation certificate or degree from a recognized university for most online digital marketing courses. You need to check each program's eligibility criteria before enrolling. Please visit the specific program page for details. 

 

Prerequisites to join a digital marketing course:

 

Here is a prerequisite guide for learners who want to learn digital marketing:

 

  • Minimum Education Requirements: A bachelor's degree is required to enroll in a Digital marketing course. 

  • Entrance Exams:  In most cases, there are no entrance exams for starting a Digital marketing program. 

  • Check the Course Details: You can check out details like Digital Marketing course online fees, faculty, class timings, course duration, course contents, and certificate. 

  • Urge to learn: One should be interested in learning digital marketing to join a course.

  • Keep Yourself Updated: Read about the latest trends, tools, and updates in the Digital Marketing industry to keep yourself updated and be a good Digital Marketing specialist. 
     

Digital Marketing course admissions 2023

 

You can take admission to these digital marketing courses in 2023. Here is the list:


 

Program

Format of learning and Duration

Institute

PGP in Strategic Digital Marketing

Online | six months

Great Lakes Executive Learning

Other programs that include Digital Marketing as a Module

Program

Format of learning and Duration

Institute

Executive PG Program in Management

Online | 12 months

Great Lakes Executive Learning

Post Graduate Diploma in Management

Online | 24 months

Great Lakes Institute of Management

MBA Degree Program

Live Online | Two years

Shiv Nadar University, Delhi NCR

Online MBA

Live Online Classes | Two years

JAIN (Deemed-to-be-University)

 

Entrance Exams for Digital Marketing courses

 

For most online digital marketing courses, you don't need to appear for any entrance exam. However, it depends on which country you want to join a particular course. Universities in many countries take admissions after testing the English proficiency of the learners, and they also require learners to qualify for tests like IELTS and TOEFL.

 

It's better to check with the admission team whenever you want to go for any digital marketing course. Talk to the admissions cell. 

Growth of the Digital Marketing Industry
Growth of the Digital Marketing Industry

In the past few years, the digital marketing industry has been growing. The global digital advertising and marketing market was estimated at $350 billion in 2020 and is projected to reach $786.2 billion by 2026. This is mainly because of the increasing popularity of the internet and the growing number of people using it. 

 

In the United States, the digital marketing industry is expected to grow from $48.4 billion in 2019 to $160.4 billion by 2023, at a CAGR of 27.6% during the forecast period. This growth is attributed to businesses' increasing use of digital marketing techniques, the growing use of smartphones and other connected devices, and the increasing number of internet users.

 

In Europe, the digital marketing industry is expected to grow from €34.1 billion in 2019 to €114.4 billion by 2023, at a CAGR of 27.7% during the forecast period. This growth is attributed to businesses' increasing adoption of digital marketing techniques.

 

In Asia-Pacific (APAC), the digital marketing industry is expected to grow from $41.1 billion in 2019 to $135.8 billion by 2023, at a CAGR of 27.8% during the forecast period. 

 

In the Middle East and Africa (MEA), the digital marketing industry is expected to grow from $5.9 billion in 2019 to $19.6 billion by 2023 during the forecast period. 

 

With more people using the internet, there is a greater need for companies to market their products and services online. This has increased the number of digital marketing agencies set up. The internet has become an essential tool for companies worldwide and an indispensable part of their marketing strategy. Almost 63% of businesses have increased their digital marketing budgets recently. 

 

The compound annual growth rate of digital marketing from 2020-2026 is projected at 9%. Nowadays, 55% of marketing is digital. The total digital advertising spending in 2021 was $436 billion, versus offline advertising at $196 billion.

 

These trends show the growing demand for digital marketing in these years and how important it will be in the future.

Who should enroll in a Digital Marketing Course?
Who should enroll in a Digital Marketing Course?

Any student, job aspirant, working professional, or entrepreneur can enroll in a Digital marketing course. The below-mentioned candidates can learn digital marketing with the best digital marketing course offered by Great Learning:

  • Graduates/Final-year Students
  • Entrepreneurs/Business owners who wish to expand their business on the online
  • platform.
  • Marketing professionals who want to learn digital marketing skills.
  • Working professionals who are willing to upgrade their knowledge about digital marketing and gain better prospects in the industry. 
  • Bloggers and Vloggers who use SEO, social media, and WordPress to earn money.
  • Freelancers, being self-employed, also need to update and upgrade themselves continuously.
     
What are the prerequisites for pursuing a Digital Marketing Course?
What are the prerequisites for pursuing a Digital Marketing Course?

 Here is a prerequisite guide for the learners who want to learn digital marketing online:

1.  Minimum Education Requirements: A bachelor's degree is required to get enrolled in a Digital marketing course. 
2.  Entrance Exams: No need to sit for an entrance examination before enrolling in the digital marketing program. 
3.  Check the Course Details: Check out the digital marketing course details like fees, faculty, class timings, course duration, course contents, and certifications. 
4. Complete a Fundamental Course in Digital Marketing (suggestion): It is suggested to complete an introductory course in Digital Marketing that takes you through digital marketing basics. 
5.  Keep Yourself Updated: Read about the latest trends, tools, and updates in the digital marketing industry to keep yourself updated and be a good digital marketing specialist. 
 
 

What are the Roles and Responsibilities of a Digital Marketer?
What are the Roles and Responsibilities of a Digital Marketer?

A digital marketer is essential for running online marketing campaigns to promote products and services. Mentioned below are the primary responsibilities of a digital marketer:

 

Build/Optimize Growth Strategies: A digital marketer is responsible for developing and implementing growth strategies to help a company or brand increase its online presence and reach its target audience. This includes creating and managing digital marketing campaigns, developing and managing social media accounts, and creating and managing content across all digital channels.

 

Managing Digital Marketing Campaigns: A digital marketer is responsible for managing all aspects of a digital marketing campaign, from planning and execution to analysis and reporting. This includes developing campaign goals, target audiences, and strategies, creating and managing budgets, and monitoring and evaluating campaign performance.

 

Creating and Managing Social Media Accounts: A digital marketer is responsible for developing and managing social media accounts for a company or brand. This includes creating and posting content, engaging with followers, and monitoring and analyzing social media metrics.

 

Content Strategy: Design a content strategy to ensure an increase in traffic and Google rankings. A digital marketer creates and manages content across all digital channels. This includes developing content strategies and creating and curating content.

 

Search Engine Optimization and Marketing: A digital marketer brings business by attracting the target audience through website optimization or paid social media presence. SEO and SEM are important skills to target more audiences for digital marketing campaigns. 

 

Marketing Analytics: A digital marketer should also transform raw data into insights and report the analytical findings to the management.

What are the salaries offered in the Digital Marketing domain?
What are the salaries offered in the Digital Marketing domain?

The Digital Marketing field offers several job roles for developing innovative Digital Marketing strategies. For every specific job role, the work sensibilities and pay scale differ. Let us look at the Digital Marketing salaries for different job roles:

 

Digital Marketing Manager 

Responsible for managing other online marketing functions. Here is the average pay of a DM manager 


 

Countries

Salary per year (Approx)

United States

US$130,000

India

₹ 7,10,000

United Kingdom

£50,683

Australia

A$1,00,000

Singapore

SGD 60,000

 

SEO manager

Ensures the organic growth of the company's website through website optimization. Have a look at the average pay of an SEO manager:

 

Countries

Salary per year (Approx)

United States

US$77,490

India

₹ 5,00,000

United Kingdom

£41,003

Australia

A$80,000

China

CN¥7,300


 

Content Strategist 

Responsible for creating and strategizing content to promote the brand and develop an audience. The average pay of a content strategist is:


 

Countries

Salary per year (Approx)

United States

US$108,000

India

₹6,98,505

United Kingdom

£48,287

Australia

A$88,629

Singapore

SGD 46800

 

Social Media Manager 

Responds to queries and generate campaigns on social media. The average pay of a social media manager is:


 

Countries

Salary per year (Approx)

United States

US$58,117

India

₹3,00,000

United Kingdom

£34,984

Australia

A$75,000

Singapore

SGD50400

 

The pay in the digital marketing domain varies as per the job role, region and experience level.

Why should you get a Digital Marketing Certification?
Why should you get a Digital Marketing Certification?

Implementing Digital Marketing in your marketing strategy has become the need of the hour. As more customers are moving online for making a purchase, the companies require more employees for the industry. To take advantage of the available job openings, one should get a digital marketing certification to start a career in the digital marketing industry. 
Let us have a look at the reasons to get a Digital Marketing Certification:
Improves Your CV
Digital marketing certification is an add-on, which adds value to your CV. It provides a great kickstart to your career and lands you up with many job opportunities. 
Flourish Your Career 
A Digital marketing certification provides a competitive edge to you in the industry. If you and the other person (with no certification) are applying for the same job, you get a definite advantage over the other person.
Increase in Earning Potential
The companies are willing to pay higher to the certified digital marketing professionals. 
Fills the Skill Gap 
Companies need skilled and certified professionals, and Digital marketing certification fills this skill gap.
Commitment to Professionalism 
A Digital marketing certification shows commitment and excellence towards the field. Therefore, to keep pace with the digital marketing industry's growth, consider adding a certification to the resume. Join the best online digital marketing courses to excel in your career. 

Which skills will you learn with the digital marketing programs?
Which skills will you learn with the digital marketing programs?

Great Learning’s digital marketing programs make you well equipped with all the below-mentioned skills:

  • Data Analytics and Insights to implement and embellish digital marketing strategies constantly
  • Social Media Marketing to focus on improving brand awareness and engagement on social media platforms
  • Email marketing tools, tactics, and automation techniques 
  • Content marketing techniques to lure in the target audience and build up a list of leads for the business
  • Mobile Marketing skills to manage the dynamic mobile marketing space
  • SEO and SEM skills, which are essential for any digital marketing campaign's success


Study digital marketing to gain above mentioned skills and get a good job, post the course completion.
 
 

How do we stand out among other Digital Marketing Courses?
How do we stand out among other Digital Marketing Courses?

Great Learning's Digital Marketing Course stands out amongst all because of the following features:

 

One of the World’s Most Comprehensive Digital Marketing Programs

Focus on all the Digital Marketing topics and tools like Facebook Ads, Google Ads, Analytics, Mobile marketing, and more. 

 

Hands-on Learning

Our Digital Marketing programs are supported by case studies, quizzes, and assignments, offering a hands-on experience to the learners. The learners are allowed to build a digital property that helps them showcase their knowledge and experience in the real world.

 

Live Personalized Mentorship 

Live personalized mentorship from industry experts to discuss doubts and case studies related to Digital Marketing topics. 

 

Dedicated Career Services

These programs allow learners to participate in offline and online hiring events, resume workshops, and skill assessment tests to become job-ready.

 

World-class Faculty 

Get taught by the faculties from world-class institutions and industry mentors from leading business organizations. 

 

Get Certified from  Top B-schools

The programs are provided by Great Learning in collaboration with Great Lakes Executive Learning, which consistently ranks among the top B-schools in India.

Will I get career assistance services with the Digital Marketing courses?
Will I get career assistance services with the Digital Marketing courses?

Yes. Great Learning has partnered with 2300+ Hiring Partners that would help you ace the Digital Marketing interviews. By getting networking and career assistance from Great Learning, you can excel in your digital marketing career. 

 

With GL Excelerate, students can access Job Boards, Career Prep sessions, Career fairs and more to get their dream job. Learners from more than 170 countries have grown in their careers through Great Learning. Some top recruiters with GL Excelerate are IBM, Accenture, KPMG, Myntra, RBS, talent view, and more. Talk to the program advisor about career services while joining the program. 

How to choose a Digital Marketing course?
How to choose a Digital Marketing course?

Choosing a digital marketing course can be tricky as there are a lot of different courses out there, and it can take a lot of work to know which one is right for you. 

 

Determine your goals: The best way to determine which course is right for you is to decide what your goals are—do you want to learn how to set up and run social media campaigns? Or do you want to learn how to create and optimize website content? Once you know your goals, you can start looking at different courses and comparing them to see which one will help you best achieve them.

 

Type of course: The course type is the most important factor to consider. There are many different types of digital marketing courses available, so you must make sure you choose one that's right for you. For example, if you want to learn how to use social media for marketing your business, you'll need to find a course that covers that topic.

 

Length and duration of the course: The length of the course is also an important factor. You'll want to make sure you choose a course that's long enough to give you the knowledge and skills you need but not so long that you get bored.

 

Digital Marketing Online Course Fee: The cost of the course is also an essential factor. You'll want to find a course that's affordable but not so cheap that it does not create any value for you.

 

Course location: The location of the course is a key factor. You'll want to find a course close to where you live so you can attend it in person. You can also attend digital marketing online training in that case. 

 

There are a lot of different digital marketing courses out there, but not all of them are created with the same features. When looking for a course, it's important to ensure that it's taught by experienced professionals who can give you the skills and knowledge you need to succeed.

 

Choosing the best digital marketing course online that covers the topics you're most interested in is also important. You can check out our digital marketing courses that cover most of the topics available with the latest tools and techniques. If you are still trying to figure it out, then contact us for any queries.

Study Digital Marketing in India and Abroad
Study Digital Marketing in India and Abroad

In India and abroad, you can study digital marketing through free digital marketing courses, blogs, videos, podcasts, and digital marketing certificate courses. 

Study Digital Marketing in India

 

In India, you can join any institute offering a digital marketing course in Delhi, Mumbai, Hyderabad, Bangalore, or other cities. 

 

Digital Marketing course in Bangalore

Digital Marketing is an evergreen field and a good career choice for students who wish to make a career in marketing.  You can find the best digital marketing courses in Bangalore because it's a hub for startups, and the demand for digital marketing professionals is high in Bangalore. Digital marketing courses in Bangalore provide students with a strong foundation in all areas of digital marketing, from online advertising, social media, and website design to content and search engine optimization.

 

Digital Marketing course in Mumbai

Several institutes offer Digital Marketing Courses in Mumbai. To choose the digital marketing course in Mumbai with placement, look for an institute that offers a combination of factors like the curriculum, placement partners, student reviews, accreditation, certificate, and more to choose the best digital marketing course in Mumbai.

 

Digital Marketing Certificate Courses in Mumbai are beneficial not only to students but also to working professionals. Working professionals can enhance their skills by taking up these courses. The courses offered by these institutes will help them understand the latest market trends and how to use them. This way, they will be able to update their knowledge and skills. You can choose the course that suits your requirements the best.

 

Digital marketing course in Pune

 It is worth doing a digital marketing course in Pune. The program will help you build a network of contacts in the industry that will improve your chances of building a successful career in digital marketing in Pune. There are top digital marketing courses in Pune that can help you in your career. However, it is advisable to research the institute and the program before enrolling.

 

Digital marketing course in Hyderabad

The demand for digital marketing in Hyderabad is increasing as more businesses recognise the importance of having an online presence. To stay ahead of the competition, businesses must utilize the latest digital marketing techniques and strategies. There are plenty of job opportunities for digital marketing in Hyderabad. Many companies are looking for digital marketing experts to help them with their online presence and marketing campaigns. Many digital marketing agencies in Hyderabad always seek talented individuals to join their teams. 

 

Digital marketing course in Gurgaon

Gurgaon is one of India's most populous and economically developed cities in India. As a result, there is a large number of potential customers and businesses in Gurgaon that can benefit from digital marketing techniques. The city also has a relatively high number of Internet users, which makes it an ideal place to target potential customers with digital marketing campaigns. There are a lot of online digital marketing courses in Gurgaon that you can consider taking and benefiting from. 

 

Digital marketing course in Delhi

Digital marketing has a broad scope in Delhi, as it is the capital of India. There are many multinational companies located in Delhi, and they always need good digital marketing agencies. So, if you start your digital marketing agency in Delhi, you will never face any problems getting clients. Therefore, joining a digital marketing course in Delhi is a good idea.

 

Study Digital Marketing Abroad

Learners can also enrol in an online digital marketing course that can be done from anywhere in the world. The demand for digital marketing is accelerating across the globe. It is one of the reasons why digital marketing courses are at boom these days. The cost of digital marketing courses abroad is higher, but the quality of education plus the return on investment you make is relatively higher. 

Some of the institutes might demand the tests like IELTS and TOEFL, while some of them might take their tests. It depends on course to course what admission requirements they have.

What is Digital Marketing, and why should you pursue it?
What is Digital Marketing, and why should you pursue it?

Digital marketing refers to online marketing, which takes place through electronic devices and the internet to help businesses connect and influence customers. The industry is expected to reach a size of US$640 billion by the year 2027. It shows that the scope of the Digital Marketing industry is extensive. It connects businesses with potential audiences through various electronic mediums, such as emails, social media platforms, search engines, mobile phones, etc. 

Among the many reasons why Digital Marketing can help you build a rewarding career, one of the most impactful is the constant evolution of Digital Marketing platforms and skills.

 

Here are a few reasons why pursuing a career in Digital Marketing could be the right step for you:

 

  • Rise in Digital Population: The number of global internet users is growing at an annual rate of 4.8%, leading to an increase in the digital population in every corner of the world. 
  • In-Demand Job Profile: As per LinkedIn, Digital Marketing training and job skills are in high demand across the globe. 
  • A plethora of Job Openings: There are numerous job opportunities and career paths for a qualified Digital Marketing professional. According to LinkedIn, there are 860,000 job openings for a Digital Marketer around the world.
  • Better Pay: A Digital Marketing Manager makes $100,000 annually on average, which is better than most job roles in other domains.
  • Numerous Career Options: After completing a Digital Marketing certificate/ degree course, learners get to choose from various job roles and opportunities within the Digital Marketing domain. 

 

Tools you will learn in the digital marketing course
Tools you will learn in the digital marketing course

Many digital marketing tools are available to businesses, which are important because they can help businesses reach a larger audience and promote their products or services more effectively. Some of the most commonly used digital marketing tools that you will learn about in the digital marketing courses include: 

 

  • Online advertising platforms such as Google AdWords and Facebook Ads

  • Email marketing platforms such as MailChimp and Campaign Monitor

  • Web analytics tools such as Google Analytics and Kissmetrics

  • Social media management tools such as Hootsuite and Sprout Social 

 

Refer to the specific program page details for more information.

Why it is the best course in Digital Marketing?
Why it is the best course in Digital Marketing?

The best digital marketing course is the one that includes the following:

 

  • Comprehensive curriculum

  • Lectures from industry experts and top-notch faculty

  • Provides career support

  • Provides enough exposure to hands-on projects

  • Access to personalized guidance from mentors

  • Successful career transitions

  • Offers degrees or certificates from highly renowned universities

 

Great Learning offers several Digital Marketing programs, either degree or certificate programs.  Different top-notch universities and institutions specially design these programs for learners to boost their careers in Digital Marketing.

Who should do a Digital Marketing Course?
Who should do a Digital Marketing Course?

A career in digital marketing is for anyone who is attracted to digital developments and has the urge to upskill and boost their career.  You can do a digital marketing course if you are: 

 

  • A Student - Students from any education domain can do Digital Marketing courses to land a job or upskill themselves. 

  • Professional - Digital marketing for business professionals is a way to climb the career ladder. By completing the Digital Marketing course, professionals can grow and get one step closer to promotion.

  • Entrepreneurs / Business Owners - As the marketing sector upgrades the digital domain, business owners can benefit significantly from learning digital marketing to stimulate business growth.

 

Apart from the individuals mentioned above, anyone seeking a career transition in marketing can also take digital marketing courses. For example, IT professionals who want to move to marketing management roles can learn digital marketing. Not only will it upgrade their resume, but it will make them more attractive to potential employers.

What are the objectives of Digital Marketing?
What are the objectives of Digital Marketing?

These are some main objectives of digital marketing:
Lead Generation 
The lead pipeline is crucial for running a business. Digital marketing helps you obtain high-quality leads for the company through various processes like SEO, social media platforms, search engine marketing, email marketing, and more. 
Brand Awareness 
Digital marketing concepts, such as social media posts, contests, blogs, guest posts, influencer marketing & PPC advertising, are used to enhance brand awareness and generate leads.
Make Revenue 
Businesses use digital marketing to increase their revenue as it helps in generating potential leads.
Promotion of Products and Services 
Most companies are spending a substantial amount on Digital Marketing, as it is easier to reach customers through digital media nowadays. 
Customer Engagement 
Impeccable social media posts, captivating search engine advertisements, and personalized emails are all used to catch the customers' attention towards the brand. 
Improved User Experience 
Marketing professionals use digital marketing techniques to enhance the user experience on the website by optimizing content, using interactive images, placing Call-to-action buttons, etc. 

Prev
Next

Our 3100+ Hiring Companies

Ace Digital Marketing interviews with the help of career assistance from Great Learning. The digital marketing course is designed to prepare you for the exciting opportunity of getting hired by leading companies.

tech mahindra
Genpact
EXL Services
Fractal Analytics
nielsen
Cartesian Consulting
HSBC
EY
DXC Technology
mahindra
Ugam Solutions
latentview
kantar
eclerx
fedex
tredence
uber
tech mahindra
Genpact
EXL Services
Fractal Analytics
nielsen
Cartesian Consulting
HSBC
EY
DXC Technology
mahindra
Ugam Solutions
latentview
kantar
eclerx
fedex
tredence
uber

Successful Career Transitions To Inspire You

Read career transition stories of our learners and know how they succeeded in their career after completing the Digital Marketing program.

  • hike icon46% hike

    link icon

    Abhijeet Kabad

    linkedin icon

    Digital Marketing

    Digital Content Creator

    The Times of India

    arrow

    Customer Support Senior Associate Ads Specialist

    Google Operations Center

    Google Operations Center
  • hike icon67% hike

    link icon

    Pavitthra Ad

    linkedin icon

    Digital Marketing

    Social Media Manager

    Opus fashions pvt ltd

    arrow

    Digital Marketing Specialist

    Decision Point Analytics

    Decision Point Analytics
  • hike icon84% hike

    link icon

    Jithin B Mathew

    linkedin icon

    Digital Marketing

    Team Lead - Platform Operations

    Whacked Out Media Pvt Ltd

    arrow

    Digital Content Specialist

    TE Connectivity

  • link icon

    Vedika Ganeriwala

    linkedin icon

    Digital Marketing

    Senior Corporate Dealer, Treasury Advisory Group

    HDFC Bank

    arrow

    Senior Consultant

    Deloitte

  • hike icon200% hike

    link icon

    Rohit Sharma

    linkedin icon

    Digital Marketing

    Social Media Marketing Intern

    ABV CA Classes

    arrow

    Associate Digital Services

    Annalect

  • link icon

    Sevya Pande

    linkedin icon

    Digital Marketing

    Social Media Executive

    Pulp India

    arrow

    Analyst Digital Marketing

    Publicis

    Publicis
  • link icon

    Shamik Debnath

    linkedin icon

    Digital Marketing

    Digital Marketing Manager

    Todler2teen

    arrow

    Digital marketing associate

    Cognizant

    Cognizant
  • link icon

    Dr. Aakriti Bhatnagar

    linkedin icon

    Digital Marketing

    Medical Writer

    BeatMySugar

    arrow

    Search Engine Optimization Manager

    White Rivers Media

    White Rivers Media
  • hike icon57% hike

    link icon

    Vigneswaran Mani

    linkedin icon

    Digital Marketing

    OFFICR ICD - MARKETING / BD

    Pennar Industries Limited

    arrow

    Senior Executive - Email Marketing

    Borderless Access

  • link icon

    Aditya Suri

    linkedin icon

    Digital Marketing

    Associate Manager

    alliantgroup

    arrow

    Senior Associate

    Google Operations Center

    Google Operations Center
  • link icon

    Mahesh Paruchuri

    linkedin icon

    Digital Marketing

    Corporate Facilities Coordinator

    Aurobindo Pharma Limited

    arrow

    paid search analyst

    NetElixir

    NetElixir
  • hike icon50% hike

    link icon

    Shobha Goswami

    linkedin icon

    Digital Marketing

    Junior Digital Marketing Executive

    Chukde Spices

    arrow

    Associate-Digital Services

    Annalect

  • link icon

    Rahul Bhallamudi

    linkedin icon

    Digital Marketing

    Associate

    Mediamint

    arrow

    Customer Support Senior Associate

    Google Operations Center

    Google Operations Center
  • hike icon67% hike

    link icon

    Aparna Pandey

    linkedin icon

    Digital Marketing

    Social Media Executive

    SAN Groups

    arrow

    Social Media Executive

    Borderless Access

  • link icon

    Pournaa Sridhar

    linkedin icon

    Digital Marketing

    Team Lead

    Pepper Media Pvt Ltd.

    arrow

    Content Specialist - Digital Marketing

    TE Connectivity

  • link icon

    Kishore.R

    linkedin icon

    Digital Marketing

    Senior Client Relationship Manager

    ICICI Bank

    arrow

    Client Relationship Manager

    HDFC Bank

Our Faculty

Learn from the vast knowledge of top faculty in the field of Digital Marketing

Dr. Debashis  Sanyal

Dr. Debashis Sanyal

Director,Financial Accounting and Strategic Cost Management (SCM)

Prof. S K  Palhan

Prof. S K Palhan

Professor - Operation Management

Mr. Anirban Chaudhuri

Mr. Anirban Chaudhuri

Sr. VP & Executive Planning Director

Mr. Vivek Singh

Mr. Vivek Singh

CEO

Mr. Jaipal Singh

Mr. Jaipal Singh

AVP

 Dr. Kirti Sharma

Dr. Kirti Sharma

Associate Professor, Accounting and Finance

Dr. Ravindra Ojha

Dr. Ravindra Ojha

Professor, Operations

Dr. Madhulika  Saxena

Dr. Madhulika Saxena

Assistant Professor, Business Communication

Dr. Sanghamitra  Bhattacharyya

Dr. Sanghamitra Bhattacharyya

Professor, Organisational Behavior and HRM

Dr. Vibhav Singh

Dr. Vibhav Singh

Assistant Professor

Dr. Chitrakalpa  Sen

Dr. Chitrakalpa Sen

Professor -Microeconomics

Prev
Next

Our Industry Mentors

Meet a few of our mentors, who are the guiding force of your learning journey. Our industry mentors are skilled and experienced professionals working in top-notch companies.

Mr. Anirban Chaudhuri

Mr. Anirban Chaudhuri

Sr. VP & Executive Planning Director

J. Walter Thompson

Mr. Saurabh Khanna

Mr. Saurabh Khanna

VP Analytics, Machine Learning

Bank Of America

Mr. Tushar Sharma

Mr. Tushar Sharma

Founder

VokseDigital Consultancy Services LLP

Mr. Saikat Sinha

Mr. Saikat Sinha

Head of Marketing

Droom Technology

Mr. Himanshu Manroa

Mr. Himanshu Manroa

AVP - Research & Analytics Solutions

Datamatics

Mr. Jaipal Singh

Mr. Jaipal Singh

AVP

Dentsu Web Chutney

Mr. Sameer Jain

Mr. Sameer Jain

Digital Strategy & Customer Engagement

Adobe Analytics Superstar

Mr. Sameer Jain

Mr. Sameer Jain

Digital Strategy & Customer Engagement

Adobe Analytics Superstar

Sharton Lee Thony

Sharton Lee Thony

Founder & CEO @ SLT Consulting
Mohtashim Hashmi

Mohtashim Hashmi

Product Marketing

Economic Times

Greg J. Hakanson

Greg J. Hakanson

Digital Marketing Manager,Penumbra, Inc.
Priyabrata Chakraborty

Priyabrata Chakraborty

Group Head - Programmatic

Omnicom Media Group

Maureen Gaige-Edwards

Maureen Gaige-Edwards

Founder, 8 Simple Steps
Mr. Ravi Verma

Mr. Ravi Verma

Marketing

Great Learning

Joe Mediate

Joe Mediate

CEO , Webociti
Deni Kasrel

Deni Kasrel

Digital Marketing, Senior Manager at InstaMed
Mr. Sumeet Gupta

Mr. Sumeet Gupta

Digital Marketing

Max Life

Mr. Archish Mathe Madhavan

Mr. Archish Mathe Madhavan

Founder
Mr. Saikat Sinha

Mr. Saikat Sinha

Head of Marketing

Droom Technology

Mr. Mohit Mangla

Mr. Mohit Mangla

Senior Director

Droom Technology

Mr. Nishant Srivastava

Mr. Nishant Srivastava

Vice President

Havas Media

Lakshminarayanan G

Lakshminarayanan G

Associate Director

Deloitte Consulting

Mr. Saurabh Khanna

Mr. Saurabh Khanna

VP Analytics, Machine Learning

Bank Of America

Mr. Tushar Sharma

Mr. Tushar Sharma

Founder

VokseDigital Consultancy Services LLP

Mr. Himanshu Manroa

Mr. Himanshu Manroa

AVP - Research & Analytics Solutions

Datamatics

Harish Krishnan

Harish Krishnan

Group Head - Digital & Influencer Marketing

Blue Ocean

Abhishek Nandan

Abhishek Nandan

Partner Marketing Manager

Znet Technologies Private Limited

Vivek Kumar

Vivek Kumar

Co-Founder & CEO

Propel

Rajneesh Negi

Rajneesh Negi

Marketing Consultant

PMT

Suhasini Kirloskar

Suhasini Kirloskar

CEO

MarketAxis

Nitin Jain

Nitin Jain

Digital Marketing Specialist | Facebook Ads Strategist | Digital Marketing Coach | Founder & CEO

Digihustle

Akram Ali

Akram Ali

Founder, Chief Digital Officer, Editor-in-Chief

Easy Wisdom

Gokul S

Gokul S

Strategy & New Projects Manager

Butterfly

Abhay Rai

Abhay Rai

Co-Founder and Marketing Head

DigiPrizm

Parik Seth

Parik Seth

DBS - Digital Business Strategist

DigitalBriks

Prev
Next

Top Projects done by the Learners

Acquire Digital Marketing training with the help of real-life case studies about top companies and their applications that you can speak about in your job interviews.

  • Restaurants Food and Beverage

    Develop a customer loyalty program for Dominos to drive online repeat orders

    The food delivery market, which Dominos dominated, has now become the food-tech market with players like Swiggy and Zomato. This hands-on project tests digital marketing training for developing a customer loyalty program for Dominos to drive online repeat orders.
    Learn more
  • Product Management

    Develop an Electronic Medical System

    To develop an online Medication Administration Record (MAR) catering to 1800+ bed integrated delivery system with multiple campuses and outreach clinics in the first stage. The orders and results would be aggregated and stored in a central repository with a record retrieval system that will enable patients and healthcare professionals to access the health records from anywhere in the world.
    Learn more
  • E-commerce

    Develop a Digital Marketing Plan for a Men’s Grooming Brand

    The project objective is to increase brand awareness and drive more sales through various digital channels like websites and e-commerce platforms. Learners will have to utilize the concepts learned throughout the digital marketing postgraduate program and develop a digital marketing plan.
    Learn more
  • Marketing

    Develop a Marketing Strategy for Rural Markets for M&M vehicle

    To conduct need-gap analysis for rural individual transport segment in India and develop a marketing plan for new M&M vehicle including the marketing mix (price, promotion, placement, positioning) by studying the consumer behavior to identify the decisions and attributes driving the purchases.
    Learn more
  • Kitchenware Retail

    Design a Go-to-market Strategy for an Online Venture Dealing in Traditional Cookware

    Once upon a time, the internet was seen as a novelty. While some innovative businesses used it to promote their products and services, most existing businesses ignored it. Today, however, ignoring the internet in growing an organization would be a fatal mistake. Consumers use the internet to find information and resources, and if not there, it may act as a lost opportunity for the business. This project is designed to enhance the learning made in digital marketing online training.
    Learn more
  • Product Management

    Develop a Product to Elevate Customer's Supermarket Experience

    To develop a technology product for retailers to enhance customer shopping experience with in-store assistance, relevant recommendations and drive better profits by simplified inventory management, better utilization of shelf space, etc.
    Learn more
  • E-commerce

    Customer Targeting Strategy for an E-commerce Website

    Conducted research and developed detailed buyer personas (including customer demographics, behavior patterns, motivations, goals, and marketing messaging) for an e-commerce website dedicated to women’s apparel. The project aims to discover the target consumers, identify the right marketing channels and attract the most valuable visitors and leads.
    Learn more
  • Analytics

    HR Data Analytics on Software Adoption, Usage and Preferences

    To analyze the software adoption for various industries and Organizations is to help them and business users to improve the HR functions, Business Processes, and Business Strategy.
    Learn more
  • Analytics

    Predicting Red Wine Quality - Based on Physicochemical Properties

    The primary goal of this project is to use data mining techniques to predict the best wine quality, to suggest the sellers on the best wine composition available in the niche market.
    Learn more
  • Analytics

    Develop a Customer Life Time Program for Existing Dominos Customers

    To develop a customer life time program for existing Dominos customers in order to drive repeat and upsell irrespective of where the customer choses to order by deploying RFM Model to segment customers.
    Learn more
Prev
Next

User Testimonials of Digital Marketing Programs

Read inspiring testimonials of the learners who reaped the rewards of completing the digital marketing classes offered by Great Learning.

  • user image

    Thais Boucas

    Advanced Digital Marketing and Growth Strategies

  • user image

    Dounia Saidi

    Advanced Digital Marketing and Growth Strategies

  • user image

    Reshma Singh-Manoo

    Advanced Digital Marketing and Growth Strategies

  • user image

    Judith Lim

    Advanced Digital Marketing and Growth Strategies

  • user image

    Rhianna Quinn Roddy

    Advanced Digital Marketing and Growth Strategies

  • user image

    Mirna Wetter

    Advanced Digital Marketing and Growth Strategies

  • user image

    Aakriti Bhatnagar

    PG Program in Strategic Digital Marketing

  • user image

    Sushant Bharatwal

    PG Program in Strategic Digital Marketing

  • user image

    Sugandh Parnami

    PG Program in Strategic Digital Marketing

  • user image

    Avneet Bhatia

    PG Program in Strategic Digital Marketing

Digital Marketing Webinars

Learn from leading experts in Digital Marketing with our webinars. Gain insights & strategies to succeed in the field.

Learner Reviews for our Digital Marketing Programs

21 Feb 2023
Batch of October 2020
I'd taken up the PGP-SDM course in October 2020 as I wanted to make a permanent foray into the digital marketing space. The course was intensive, albeit beneficial, as I learned how to navigate the world of content, social, and other digital media with the help of critical tools and software. The professors were extremely helpful and guided us well throughout the six months. The team projects, meetings, and assignments were quite interactive and fun as well! I'm thankful to Great Learning for initiating the placement process, which is how I landed this incredible opportunity.

Program : PG Program in Strategic Digital Marketing

See all Reviews of this program arrow icon
25 Jul 2023
Batch of March 2021
I had a positive experience with Great Learning, especially with their Digital Marketing program. As someone who was starting a new career in this field, I found the program to be extremely beneficial in providing an overview of Google and Facebook ads and how to effectively target customers on these platforms. For anyone seeking an understanding of Facebook and Google Ads, I highly recommend this program, as it offers great value. Thanks to Great Learning, I was able to upskill myself and secure a job even before completing the program.

Program : PG Program in Strategic Digital Marketing

See all Reviews of this program arrow icon
21 Feb 2023
Batch of May 2021
The curriculum, syllabus and mentor sessions were excellent. It was an absolute honour to learn from such experienced faculty and the level of insights gained was great. The Program Managers were always there to help with any issues. The career mentoring sessions offered were helpful for me, and gave me a lot of guidance. Overall, I am very satisfied with this program!

Program : PG Program in Strategic Digital Marketing

See all Reviews of this program arrow icon
26 Dec 2023
Batch of March 2021 | Digital Marketing Intern at Digital Scool | India
I was working as an alumni Coordinator. It was not bringing me any growth and there was no scope for innovation and creative thinking. I wanted to shift my career to a more growing field which led me to Digital Marketing. I wanted to learn the basics of Digital Marketing and the program helped me with my motive.

Program : PG Program in Strategic Digital Marketing

See all Reviews of this program arrow icon
25 Jul 2023
Batch of April 2021
I am extremely pleased to have received an excellent job offer and would like to express my gratitude to the exceptional placement and career team at Great Learning for their unwavering support during the entire process. Their provision of effective study materials for my preparation, including the interview questions in the LMS portal, proved to be invaluable in helping me excel during the interview. Additionally, they shared the model interview questions (FAQs) asked by the company, further enhancing my chances of success. The team's coordination and guidance made the interview process a seamless experience.

Program : PG Program in Strategic Digital Marketing

See all Reviews of this program arrow icon
21 Feb 2023
Batch of May 2021
With innumerable digital marketing courses online, I was initially in a quandary about which course to go with. I came across the 6-month Strategic Digital Marketing course, and after very thorough research, I signed up for it. Time flew with weekend classes, assignments, and expert sessions. Each one was not only informative, but also provided hands-on experience in the world of digital marketing. Each expert had intense knowledge about the topics and was approachable even after the classes. The Capstone project was a feather in my cap, as it helped me gain immense exposure. Even after the course, we were not left high and dry; we got one-on-one expert sessions and tips on how to build our resume according to our skills. Thanks to the Great Learning Team, I got placed at the Google Operations Center.

Program : PG Program in Strategic Digital Marketing

See all Reviews of this program arrow icon
27 Jun 2023
Batch of April 2021
The program helped me gain valuable insights in terms of learning and exploring. It gave me the opportunity to work on a variety of projects and assignments. The Program Manager and experienced mentors were extremely helpful and offered great career advice. It was not easy for me to restart my career after 8 years but every learning assignment was smooth and successful under the guidance of the Great Learning team. This program has definitely increased my Digital Marketing skills!

Program : PG Program in Strategic Digital Marketing

See all Reviews of this program arrow icon
27 Jun 2023
Batch of March 2021
After working for 8 years, I left my job to look after my kids and that made me lose self-confidence to start all over again. I wanted to start my own business but was not able to think clearly. So I started looking for online programs in Digital Marketing and found Great Learning. I am in deep gratitude to Great Learning for the support they gave me. I was skeptical about the program and how it would help me restart my journey after 3+ years of work gap. Now I am a proud owner of a Digital Marketing Firm - Digi Solutions. Great Learning's program structure really helped me learn and practice concepts. I'm highly impressed by the faculty.

Program : PG Program in Strategic Digital Marketing

See all Reviews of this program arrow icon
21 Feb 2023
Batch of October 2020
The thing that separates great learning modules from others is the content. Though I have attended and done courses in the past, one thing I can vouch for is that the learning modules are extremely well structured and a great source of knowledge. The faculty are outstanding and extremely knowledgeable. The plethora of topics we have a discussion about during the learning session keeps us all hooked.

Program : PG Program in Strategic Digital Marketing

See all Reviews of this program arrow icon
21 Feb 2023
Batch of July 2019
I completed the PG Program in Strategic Digital Marketing from Great Lakes. This program has helped me tremendously in filling the gaps between my MBA textbook knowledge and practical reality of using the digital medium. The curriculum is structured in a way to give huge practical knowledge to the students, which helped me in my digital marketing role. The Great Learning team also guided me in creating a digital portfolio and CV. I highly recommend Great Learning to my friends who wish to have an improved career graph.

Program : PG Program in Strategic Digital Marketing

See all Reviews of this program arrow icon

Frequently Asked Questions

What are the different career paths in Digital Marketing?

The demand for Digital Marketing professionals is high. Many young professionals have started taking up Digital Marketing courses to enter into the Digital Marketing domain. These are some popular Digital Marketing career paths:

 

  • Digital Marketing manager

  • Search Engine Optimizer

  • Content marketer

  • Social media marketer

  • Email marketer

  • Content creators

  • Search Engine Marketing specialists

  • SEO specialist

  • Data Analyst

  • Automation experts

  • Paid Media specialist

  • Web developer

Why should you get a Digital Marketing Certificate?

Companies are hiring Digital Marketing professionals at a rapidly increasing rate because of the growing use of online platforms for marketing. Professionals with a Digital Marketing degree/ certificate are preferred over those with no degree/ certificate in Digital Marketing. It is because a degree/ certificate signifies the knowledge, expertise, and professionalism of the individuals. 

A Digital Marketing certificate or degree improves the resume of a candidate that boosts career growth in the particular domain. The industry pays certified Digital Marketing professionals more than others, and it shows the competitive edge that a certificate or a degree can help you get.

Are there any Capstone projects included in the Digital Marketing courses you offer?

The capstone project is undertaken during the final year of study. It is often the culmination of a student’s academic work and can be a rewarding experience. Capstone projects can be in the form of a research project, case study, or business plan where students may or may not require to work together in groups to complete a project. 

 

Yes. In most digital marketing courses that we offer, like PGP Strategic Digital Marketing Course, capstone projects are included to allow students to apply what they have learned to a real-world situation. The projects also allow students to work with clients and create a portfolio they can show potential employers. You should always go through the Brochure and ask the program coordinator for any specific course. 

 

The capstone project is an excellent way for students to gain practical experience in their field of study and to develop essential skills such as problem-solving, teamwork, and communication. The projects can also be a good opportunity for students to showcase their creativity and knowledge.

How can I identify the best Digital Marketing certificate course?

Determining the best Digital Marketing course can be a tedious process. However, one should look for the following for choosing the best among the several Digital Marketing courses available globally:

 

  • A well-crafted syllabus, covering all the crucial topics.

  • New-age specializations for getting better in a particular set of skills and knowledge. 

  • Classes from industry experts and leading academicians.

  • Enough hands-on exposure through projects, case studies, assignments, and tests.

  • Personalized guidance and support from mentors.

  • Career support and transitions.

  • Digital Marketing degrees or certificates.

Do I need a Digital Marketing program to start a career in Digital Marketing?

It is not compulsory to join a Digital Marketing program to start a career in the domain. However, It will be beneficial for the learners to help them build fundamental knowledge of Digital Marketing. It will accelerate the professional and personal development of the learners, helping them land great career opportunities in the industry.

For getting a good start in a Digital Marketing career, choosing the right Digital Marketing course is very important. Choose the best Digital Marketing program to develop essential Digital Marketing skills like SEO, Social Media Marketing, Email Marketing, Search Engine Marketing, Content Writing, etc. The Digital Marketing course should also reward a learner with a certificate or a degree that can help them excel in the industry with added value to their resume.

 

Is a Digital Marketing Program worth it for a rewarding career?

It is absolutely worth taking a course in Digital Marketing. Digital Marketing programs are the pathway to becoming a qualified and certified Digital Marketing professional/ specialist, leading to abundant jobs and business opportunities. 


The Digital Marketing program provides the benefits of developing new skills that help learners land jobs with higher salaries and run businesses with cutting-edge knowledge.


It provides an opening to nearly 860,000 job opportunities around the world that provides an average salary of $100,000 per annum.

How do I learn Digital Marketing?

You can learn Digital Marketing by reading popular Digital Marketing books, watching Digital Marketing videos, following Digital Marketing Blogs, or enrolling yourself in some of the best Digital Marketing programs to stay up to date with the latest skills.

To master Digital Marketing fundamentals and advanced concepts, one can enroll in online Digital Marketing/ professional Digital Marketing courses. This will help learners become certified Digital Marketing professionals and access numerous job opportunities available in the industry.
 

What are the most in-demand occupations/ job roles in Digital Marketing?

These are some of the most in-demand job roles in Digital Marketing:

  • Digital Marketing Specialist

  • Digital Account Executive

  • Social Media Manager

  • Digital Marketing Manager

  • Copywriter

 

The fastest-growing Digital Marketing occupations are:

  • Media Coordinator

  • Search Manager

  • Social Media Coordinator

  • Search Engine Marketing Manager

  • Media Manager

What can I do to get a successful Digital Marketing career?

To build a successful Digital Marketing career, enroll yourself in the best Digital Marketing courses online/offline. Such programs can help you master the latest Digital Marketing strategies, tools, and techniques.

How can you enroll in the Digital Marketing online programs offered by well-renowned universities on Great Learning?

Follow the steps below to enrol in Online Digital Marketing courses offered by well-renowned universities on Great Learning:

 

  1. Fill the online application form.

  2. Take a screening call with the Admission Director’s office.

  3. Receive an ‘offer of admission’ letter for the upcoming batch, if you get selected

Why should you choose Great Learning to learn Digital Marketing?

Great Learning provides you with the best Digital Marketing courses online, offered by well-renowned universities. Here are some reasons why you should choose Digital Marketing courses on Great Learning:

 

  • Most comprehensive Digital Marketing programs and course material 

  • Hands-on learning with real-world case studies and projects

  • Live Personalized Mentorship from the industry experts 

  • Dedicated career services 

  • World-class Faculty 

  • Flexible study experience with an online learning format 

  • Get Certified from the Top B-schools

Does Great Learning offer Digital Marketing placement assistance?

Yes. Great Learning offers a career support program for learners that includes mock interview sessions, resume-building services, and 1:1 mentorship for better career guidance.

Why Should you Learn Digital Marketing?

The scope of the Digital Marketing industry is very extensive. The industry is expected to grow to the size of US$640 billion by 2027. Upskilling with Digital Marketing skills can help professionals leverage the domain’s innumerable opportunities.

What skills are required of a digital marketer?

Here is a list of essential skills required of a digital marketer to stand out amongst all Digital Marketing professionals:

 

  • SEO (Search Engine Optimization) skills

  • SEM (Search Engine Marketing) skills

  • Content writing and management skills 

  • Social media marketing skills

  • Web, social media, and other data analytics tools 

  • Email marketing skills

  • Design skills 

  • Customer Relationship Management

  • Communication skills

 

The list is exhaustive and may include many other skills too.

How is digital marketing different from traditional marketing?

The digital world is constantly changing, which can be difficult to keep up with if you're still using traditional marketing methods. The basic differences between digital marketing and traditional marketing are explained here in a table:

 

Digital marketing is marketing a product or service using digital channels such as search engines, websites, social media, email, and mobile apps.

Traditional marketing is marketing a product or service using traditional channels such as print, television, radio, and direct mail.

Digital marketing is more targeted and personalized than traditional marketing.

Traditional marketing is more general and focuses on creating awareness about a brand or product

Digital marketing uses data to target customers

Traditional marketing does not use much data and analytics to target customers

Digital marketing is more measurable in comparison to traditional marketing

Traditional marketing results are tough to measure in comparison to digital marketing.

 

How do we stand out amongst other Digital Marketing programs?

Great Learning is a platform that offers Digital Marketing courses curated by globally-renowned universities. Here’s what makes us the best amongst all available platforms across the industry:

 

  • A comprehensive curriculum covering all the essential topics and tools

  • Hands-on learning with case studies, quizzes, and assignments

  • Opportunity to build digital property and practice on it

  • Personalized mentorship for effective learning and guidance

  • Dedicated career services to make you job-ready

  • Leading academicians and industry experts 

  • Certificates or degrees from Top B-schools.

Digital Marketing Courses by Great Learning

Great Learning, a leading ed-tech platform in the professional education sector, specializes in delivering 30+ top-ranked, industry-relevant Digital Marketing courses. With providing online education to learners across 170+ countries and a 66% alumni career transition rate, it's a go-to destination for anyone seeking to enhance their skills in Digital Marketing, SEO, SEM, Social Media Marketing, and more.

 

Great Learning provides the best-in-class Digital Marketing certificate courses for those aspiring to make a career shift into Digital Advertising, Content Strategy, or Marketing Analytics. These programs are instructed by prestigious institutions such as the Wharton School of the University of Pennsylvania and Great Lakes Executive Learning.

 

The Digital Marketing courses at Great Learning equip students to master various aspects of online marketing, utilizing the latest tools and strategies across diverse platforms. Designed to accommodate both beginners and experienced individuals, the syllabus ensures that even those new to the field can acquire extensive understanding and proficiency. Whether you're looking to understand SEO algorithms, leverage social media channels, or develop cutting-edge content strategies, these courses provide all the necessary skills and insights for a successful career in Digital Marketing.

 

Secure a Data Science Certificate Online from World-Class Universities
 

Complete the Digital Marketing certificate programs online and earn a professional Digital Marketing certificate from some of the world's top-ranked universities. By enrolling in the best online Digital Marketing courses, you can attain the credentials needed to become a certified Digital Marketer and grab better job opportunities.

 

List of Data Science Courses:
 

 

The Post Graduate Program (PGP) in Strategic Digital Marketing by Great Lakes Executive Learning provides a thorough, industry-aligned curriculum covering key areas like social media, content marketing, SEO, and analytics. The program is designed by experienced professionals and provides hands-on expertise that can be directly applied in real-life applications. Joining this course equips individuals with the abilities to thrive in the ever-changing Digital Marketing industry, opening doors to fresh job opportunities and making a noteworthy impact on the field.

 

 

The Advanced Digital Marketing and Growth Strategies program by the Wharton School of the University of Pennsylvania offers an online course for professionals to enhance their digital marketing and organizational growth skills. It blends the latest research with real-world applications, covering crucial areas like customer acquisition, content marketing, and analytics. Esteemed faculty members teach the course using case studies and practical assignments to provide a rigorous and experiential learning environment. Learners will be empowered to create and implement effective digital marketing campaigns and strategies.

 

Benefits of Digital Marketing Courses from Great Learning
 

The best Digital Marketing courses offered by Great Learning present a robust set of benefits aimed at enhancing professional skills in the industry:

 

  • Skill Development: These online Digital Marketing courses offer hands-on experience in setting up live campaigns across various platforms and provide the opportunity to work on real-life projects, including capstone projects. They focus on the practical application of concepts to develop skills for success in the digital marketing field.
     
  • Comprehensive Knowledge: These Digital Marketing programs have a diverse curriculum that covers essential aspects like content marketing, social media strategies, and analytics. Through live lectures, real-world case studies, and hands-on workshops led by industry professionals, learners profoundly understand the latest tools and strategies. This in-depth knowledge prepares them to excel in the ever-evolving digital landscape.
     
  • Recognition from Leading Universities: Graduates from these Digital Marketing programs can earn certificates from top-ranked universities in the field. This acknowledgement from key players in the Digital Marketing space highlights the quality and relevance of the education provided, enhancing the professional standing of the learners.
     
  • Long-Term Learning and Networking Opportunities: Participants have access to course content even after completion, ensuring continuous learning. Cohort-based learning and community engagement offer opportunities to expand professional networks and learn from highly accomplished peers.
     
  • Career Growth and Real-World Application: These Digital Marketing courses are designed to provide learners with the abilities necessary to stimulate growth in their organizations and create notable effects in their industry, unlocking opportunities for new job opportunities and professional progress.

 

Digital Marketing Curriculum

The curriculum of these Digital Marketing courses is extensive and comprehensive, encompassing all the essential concepts, strategies, and tools vital for aspiring students aiming to become accomplished professionals in this dynamic field. Each course's content is meticulously designed by a team of highly skilled faculty members and industry leaders from prestigious universities and renowned companies.

 

Let's explore a few standard topics covered in a top Digital Marketing course:

 

  • Search Engine Optimization (SEO): Understanding how to increase online visibility through organic search engine results.
     

  • Content Marketing: Strategies for creating and sharing valuable content to attract a clearly defined audience.
     

  • Social Media Marketing: Utilizing various social media channels to achieve marketing goals and build brand awareness.
     

  • Email Marketing: Techniques for reaching consumers directly through targeted and personalized email campaigns.
     

  • Analytics and Data-Driven Decision Making: Leveraging data to make informed marketing decisions and measure the success of campaigns.
     

  • Customer Acquisition and Retention: Strategies to attract new customers and retain existing ones for sustained growth.
     

  • Mobile Marketing: Adapting marketing strategies to reach users on mobile devices, including responsive design and mobile advertising.

 

Job Opportunities After Completing Digital Marketing Courses

 

The Digital Marketing field offers a plethora of exciting career opportunities, attracting both seasoned professionals and those new to the field. Here are some of the most sought-after career paths in Digital Marketing:

 

  1. Digital Marketing Manager: Responsible for overseeing and planning digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
     
  2. Content Strategist: Focuses on creating and managing a content marketing strategy, including blogging, email marketing, and social media, to enhance brand awareness and engagement.
     
  3. SEO and SEM Specialist: Works to improve a company's presence on search engines through organic and paid strategies, analyzing performance metrics, and optimizing content.
     
  4. Social Media Manager: Oversees social media advertising campaigns and daily operations, which involve generating content, fostering community participation, and observing online conversations.
     
  5. Email Marketing Specialist: Designs and creates engaging email campaigns, monitors email marketing initiatives, and analyzes the success of email marketing campaigns.
     
  6. Mobile Marketing Expert: Focuses on designing and implementing marketing strategies tailored to mobile devices, ensuring a seamless user experience.
     
  7. Analytics Expert: Utilizes tools to track website traffic, user behaviour, and campaign performance, translating data into actionable insights to drive strategic decisions.
     
  8. Customer Relationship Manager (CRM): Uses digital tools to manage and analyze customer interactions and data, enhancing customer retention and sales growth.
     
  9. E-commerce Manager: Oversees an organization's online sales and presence, responsible for visual merchandising, digital marketing, and online customer experience.

 

These roles represent the diverse opportunities available in the Digital Marketing landscape, each playing a crucial part in leveraging online platforms to connect with audiences, drive sales, and build brand loyalty.

 

Digital Marketing Course Duration

The duration of these Digital Marketing programs can differ widely from one course to another based on factors such as the offering institution, the curriculum content, and the associated costs. For specific details on duration, please refer to the individual program page.

 

Digital Marketing Course Fees

The fee structure for these Digital Marketing certificate online programs is also subject to variation across different courses, influenced by aspects like the university offering the course, the curriculum's depth and breadth, and the program's duration. Further information on the fees can be found on the respective program page.